FROM POTENTIAL LEADERS TO SOCIAL MEDIA PROMOTERS: Kaduna Youth Deserves more than Likes and Retwets -Kaduna CNPP

Under the administration of Governor Uba Sani, Kaduna State’s youth have been reduced to mere social media promoters, loud online but abando...

Under the administration of Governor Uba Sani, Kaduna State’s youth have been reduced to mere social media promoters, loud online but abandoned in reality. While the government claims to prioritize youth development, the reality on the ground shows a disturbing trend: young people are being sidelined, underemployed, and restricted to low-value digital hustles rather than being empowered with real opportunities.  

Kaduna State has a vibrant, educated, and energetic youth population, yet instead of harnessing this potential, the government has left them with no choice but to survive on social media gigs, promoting politicians.  

Thousands of graduates roam the streets jobless, forced into becoming "social media influencers" for survival. Some of the youths are given temporary social media roles during elections, only to be discarded afterward.  Tech hubs, vocational training centers, and entrepreneurship programs are non-existent and not funded.  

The government’s failure to create real economic opportunities has pushed young people into the unstable world of social media promotion.  

- The private sector is underdeveloped, and government jobs are scarce.  

- No functional youth empowerment programs for transition of young people into successful leaders.  

- Many graduate from schools and universities only to find that their degrees have no value in the job market. 

- No structured internship or apprenticeship programs exist to bridge the gap between education and employment.  

Instead of using youths as mere social media cheerleaders, the Uba Sani administration must:  

- Invest in industries, agriculture, and tech to provide meaningful employment.  

- Establish vocational training centers and support startups with grants.

- Appoint young people into decision-making roles, not just as social media handlers. 

- Partner with firms to create job placements for graduates.  

Kaduna’s youth are not just meant to trend hashtags, they should be leading industries, innovating, and driving the state’s economy. 

The current administration must move beyond tokenism and provide real opportunities before it’s too late.